Marketing Specialist

Your growth partner who builds visibility, engages your audience, and turns followers into customers while you stay focused on running the business.

100K+ Talents

Verified profiles

4.9/5 Rating

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Try a Coconut Executive Assistant for 40 hours before you hire. No guesswork, no gut feel, just real-world proof.

Compare hiring cost

See how Coconut helps you access premium talent without premium overhead.

$4,500 - $7,500/ month

Average US Local Hire Salaray

$2,900 - $3,400/month

Coconut-managed Talent (Full-time)

55%

Cost savings

$1,250 - $2,500/month

Coconut Direct Hire Talent (Full-time)

$3,500 one-time placement fee*

67%

Cost savings

Compare hiring cost

See how Coconut helps you access premium talent without premium overhead.

$5,000 - $6,500/ month

Average US Local Hire Salary

$2,900 - $3,400/month

Coconut Managed Talent (Full-time)

48%

Cost savings

$1,250 - $2,500/month

Coconut Direct Hire Talent (Full-time)

$3,500 one-time placement fee*

62%

Cost savings

Why Hire For This Role?

1. Grow

Grow your online presence with consistent marketing.

2. Turn content

Turn content into engagement and leads.

3. Stay visible

Stay visible without managing every post yourself.

Turn content into engagement and leads.

Stay visible without managing every post yourself.

Grow your online presence with consistent marketing.

Why Hire For This Role?

Try before you hire.

Test the fit with 40 free hours of real output.

Start Hiring

Try before you hire.

Start Hiring

First 40 hours are free.

Marketing Specialist Job Description

Dial in your hiring needs with a job description that sets expectations, clarifies priorities, and attracts premium Marketing Specialist talent.

Key Responsibilities:

Create and manage content calendars across platforms like Instagram, LinkedIn, Facebook, and TikTok.
Write and design social posts, newsletters, and basic ad creatives.
Monitor analytics to track engagement, conversions, and campaign ROI.
Research competitors and identify content or ad trends to stay ahead.
Manage paid campaigns on Facebook Ads, Google Ads, or LinkedIn Ads.
Collaborate with designers, copywriters, and marketing leads to execute campaigns.
Handle community management: responding to comments, DMs, and audience feedback.
Support email marketing, lead generation, and basic funnel automation.
Repurpose content into multiple formats (blogs, reels, carousels, etc.) to maximize reach.

Industry-Specific Variations:

E-commerce: Focuses on paid ads, influencer outreach, and product launch campaigns.
Tech / SaaS: Creates educational or thought-leadership content for B2B growth.
Hospitality / Events: Manages online promotions, reviews, and event announcements.
Agencies: Oversees multiple client accounts, ensuring brand consistency and performance.

Ideal Candidate Profile

2–4 years of experience in digital marketing or social media management.
Strong copywriting, communication, and visual storytelling skills.
Proficient in Canva, Meta Business Suite, Google Analytics, Hootsuite, and Mailchimp or Klaviyo.
Understands audience targeting, A/B testing, and social analytics.
Organized multitasker who can handle multiple channels and campaigns at once.