
SEO Specialist
Your digital growth strategist who helps your business get found online, attract the right customers, and turn clicks into conversions.

100K+ Talents
Verified profiles
4.9/5 Rating
Try a Coconut Executive Assistant for 40 hours before you hire. No guesswork, no gut feel, just real-world proof.
Compare hiring cost
See how Coconut helps you access premium talent without premium overhead.
$4,500 - $7,500/ month
Average US Local Hire Salaray
$2,900 - $3,400/month
Coconut-managed Talent (Full-time)
55%
Cost savings
$1,250 - $2,500/month
Coconut Direct Hire Talent (Full-time)
$3,500 one-time placement fee*
67%
Cost savings
Compare hiring cost
See how Coconut helps you access premium talent without premium overhead.
$4,100 - $8,300/ month
Average US Local Hire Salary
$2,900 - $3,400/month
Coconut Managed Talent (Full-time)
59%
Cost savings
$1,250 - $2,500/month
Coconut Direct Hire Talent (Full-time)
$3,500 one-time placement fee*
70%
Cost savings
Why Hire For This Role?
1. Get found
Get found by the right customers online.
2. Turn clicks
Turn clicks into conversions with smart targeting.
3. Grow leads
Grow leads and sales through data-driven ads.
Turn clicks into conversions with smart targeting.

Grow leads and sales through data-driven ads.

Get found by the right customers online.

Why Hire For This Role?
SEO Specialist Job Description
Dial in your hiring needs with a job description that sets expectations, clarifies priorities, and attracts premium SEO Specialist talent.

Key Responsibilities:
Conduct keyword research and competitor analysis to identify ranking opportunities.
Optimize website content, metadata, and structure for on-page SEO.
Develop and execute backlink and outreach strategies for off-page SEO.
Set up, monitor, and optimize campaigns on Google Ads and Google Display Network.
Create and test ad copy, landing pages, and keyword targeting for performance.
Track campaign metrics using Google Analytics, Search Console, and reporting dashboards.
Collaborate with content and web teams to ensure SEO best practices are followed.
Provide regular performance reports with insights and improvement recommendations.

Industry-Specific Variations:
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E-commerce: Focuses on product page optimization, shopping ads, and conversion tracking.
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Professional Services: Builds lead-generation funnels through search campaigns and local SEO.
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Tech / SaaS: Targets niche keywords for demo signups or trial conversions.
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Hospitality / Local Businesses: Prioritizes map listings, reviews, and regional search visibility.

Ideal Candidate Profile
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2–4 years of experience in SEO, paid search, or digital advertising.
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Skilled in Google Ads, Google Analytics, SEMrush, Ahrefs, or Moz.
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Strong understanding of conversion tracking, A/B testing, and keyword strategy.
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Analytical thinker who enjoys turning data into actionable insights.
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Excellent communicator who can explain performance and strategy clearly.

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